Poetry press Salt has launched a viral marketing campaign in a bid to stave off closure, in the wake of the publisher’s “financial difficulties”. The publisher has asked for customers to “buy just one Salt book”. Director Chris Hamilton-Emery said the first day of his company’s ‘Just One Book’ campaign had “swept the web”, leading to more than 400 orders within 24 hours.
He said: “The response has been astonishing and heart-warming. Since June last year our family business has faced severe financial difficulties – the recession hit us hard. We’re almost at the end, it’s terrifically sad. Nine years of our lives has gone into developing this literary business.”
I’m a little bummed she took half my title (Mama Lily and the Dead – trust me, I had it waaaay before 2008) and I’m half-racking my brains to think of another.